13 Connections between FaceBook ‘Likes’ and Your Business Success

Having a business introduced via a Facebook page entails the need for an enterprising mind to positively work using the “Like” button as this is a feature that professes an individual’s affinity for the products, similar to an email opt-in. Here are fifteen means to get people liking your page.

• Integrate the Like button on the Company Site

You can choose any one of the nine ‘social plug-ins’ to add to your business site and gain better reception from visitors.

The Like button, which is the most popular, can be added to your site by copy-paste method using HTML code. Once a person clicks the button associated to your page, he becomes a fan without leaving the site.

• Add an icon that links to your page

The small icons bearing the name of the network is a way to link social networks on business sites. A new report by eMarketer explains that Facebook will reach almost 9 in 10 users and more than 57% of internet users in 2009. It was also projected that in 2013, 62% of internet users and nearly 50% of the US population will likely be on Facebook. That said, it is important to accept the fact that the internet forms a web of connections, you have to be constantly associated and connected in social networks to drive more traffic to your site from several other sites.

• Work with your email

Employing the strategy used by CNET, ask members via email to ‘Like’ your FB page.

• Include the FB icon in your email newsletter template

To integrate social network icons within email templates, use email-sending platforms. For instance, Constant Contact provides an option to add social media links into its email creation wizard. In case your email provider does not have this, try building social network icons including one to your FB page into the template using HTML.

• Use Facebook ads to attract people

To gain the attention of users from fans to the friends of your fans, take advantage of highly targeted Facebook ads. The user will see the names of his friends who ‘Liked’ your page.

• Encourage addition of a link to Facebook page in email signature

Remember what hotmail did before — “Get your private, free email at http://hotmail.com” was a subtle yet effective way to send the message just like using “Like us on Facebook” in your email signatures.

• “Like” your page

You won’t expect people to believe you when you don’t show it yourself. Do not overlook this important and simple step.

• Reward fans who spread the message.

Seth Godin, in Unleashing the Ideavirus, identified two types of people who will help you spread the message. The first do it because they believe in the message while the second do so because of an expected reward in the end. There is nothing wrong with incentives especially in building your Facebook Empire; just observe Offerpop, North Social and Wildfire. These companies have apps like sweepstakes just to drive more fans.

• Interaction is the key

The wall is the heart of your FB page. Make an effort to interact with your fans using numerous features from likes, comments and user-generated content like videos, photos and wall posts. This way, the engagement then leads to the fans; news feeds where someone will also see it resulting in a growth in your fan base.

• Fans Equal Asset

Win friends and influence people by following the principles set by Dale Carnegie. In sum, Carnegie points out that being genuinely interested in people, listening to their thoughts and making them feel important will help you be an engaging individual. Social media is a perfect avenue for these tenets; let fans know you appreciate them by acknowledging their comments using their names as much as possible.

• The content from your website should be in sync with your FB page

There is no other better place to announce product updates, blog posts or press releases than in your site and page. So, use tools like dlvr.it, Ping.fm or Social Oomph to get your message across; your site’s content will automatically be syndicated to your FB page and fans and their friends will see the news feed.

• Your page is a reflection of who you are

As you gain and build your fans’ trust and confidence in you, show them your personality; introduce yourselves and let them know that you are sharing your life with them.

• Spread the word

There is more to business than focusing on the online world. Add your FB page URL to every sort of thing you can imagine from business cards to direct mail, outdoor advertising and other forms of advertising.