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What They Don’t Tell You about SEO Techniques

August 16th, 2011

The saying is true. Don’t believe everything you hear. In an age of media explosion and oversharing, there’s even more reason to scrutinize every bit of information that you come across.

If you’ve noticed, there seem to be a lot of search engine optimization (SEO) techniques going around these days, but it’s important to note that not all of them ring true. Here are some of the things people don’t tell you about SEO techniques.

You can’t guarantee page rank boosts
This is a common one. Although there is credence to techniques that most bloggers use, such as back-linking, there really is no surefire guarantee that your website will show up as the number one result on a search page anytime soon. It may acquire more views and traffic, but major search engines (like Google) have specific algorithms for when a page brings home the top spot on a search results page, and although there are many speculations, no one really knows how these algorithms work. Algorithms never stay the same for long, and are constantly readjusted to maintain unpredictability.

More keywords doesn’t mean higher rankings
Keyword optimization plays an important role in SEO. Contrary to popular opinion, however, a keyword density of 3 to 15 % is sufficient to get your blog noticed by a search engine. But you should know that there is no hard and fast rule for the attaining the ideal keyword density. Specific algorithms calculate keyword density, and too many of the same keyword appearing over and over will very likely count as spam, resulting in lower page rankings.

Also, most people are not aware that simply placing a keyword in a Meta tag doesn’t mean that that keyword will be indexed for that search. Don’t make a mistake by trying to insert the same keyword in every meta tag, as this will also be interpreted as spam by search engine algorithms.

Secret links in your page are not clever
Although this might seem like a quick way to get more traffic coming your way, Google will see this as keyword stuffing and there’s a pretty good chance your site will be suspended for spam. Broken links are also bad for page rankings, as algorithms usually work with a system of back-linking among websites.

Keep your page rankings with constant updates
If you’ve climbed a little higher in the page rankings, keep your spot (or go even further) by providing constant updates to your blog. Remember that rank competition is extremely stiff, and if you leave cobwebs to gather on your site, newer blogs will overtake you in the rankings. Tweak your site content, and keep your design organized. That way, your traffic need not come to a standstill.

[author] [author_image timthumb=’off’]http://oi54.tinypic.com/30vn3hs.jpg[/author_image] [author_info]This is a guest post by Catherine P. Lane. Catherine is a writer for an expat community blog that provides international calling cards and ainternational prepaid calling cards for international travelers. She also frequently blogs about a variety of different topics. Take an additional 10% off with coupon code “acc10″[/author_info] [/author]

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Latief Pakpahan

Blogger, SEO and Social Media Enthusiast, Inbound Marketing Certified Professional. Always love to blog and interest with Blogging and Internet Marketing Stuffs. Writing about Blogging, SEO and Social Media at few blogs. Thanks for visiting my blog and I hope you'll return in the future. "Blogger always create and deliver goods contents"
Website: http://another-blogger.com

12 responses to “What They Don’t Tell You about SEO Techniques”

  1. Myke says:

    In a web environment so polluted with bad SEO advice, I’m glad I’ve reached your post and hope many bloggers will do so in the future !
    Myke recently posted..Samsung Galaxy Note Release DateMy Profile

  2. Rafa says:

    The last tip is the one I like most. Keep updating. That is what will increase traffic to your site. If you just work to position your blog in Google, you will be fighting all the time, as the are a lot of competitors. A good content will give you more visitors. It is not necessary to work the longtail. If you have a lot of updates, the longtail will come by itself :)
    Rafa recently posted..Ya sabemos el nombre de todos los concursantes de AcorraladosMy Profile

  3. Alex Aguilar

    Good points Catherine. It’s important to remind people that there is no silver bullet when it comes to successful search engine optimization techniques. It’s just hard work and a lot of tiny incremental improvements that include, among other things, high-PR backlinks, targeted keywords and a steady stream of fresh content.

  4. Ana

    You must guard against over-doing it on the keyword density. While you want the search engines to pick up your site, you don’t want to put readers off.
    Ana recently posted..Aweber ReviewMy Profile

  5. Eric

    Keep adding interesting and good content + quality backlinks and you don’t need to worry about SEO and all that stuff.

  6. The thing that I have found with SEO is to just stick with what people know for the most part and try to skip all the little “nuggets” everybody is trying to get you. SEO shouldn’t be what you concentrate on but instead it should be the content of your post.
    Steven Papas recently posted..Webhosting PlansMy Profile

  7. max

    i thought i knew all there was to know about SEO, youve just taught me more….applying constant updates is a good idea but how does one keep the brain well oiled for this, unfortunately writters block rears its ugly head now and again

  8. Maya

    @max to keep yourself updated with the trends and techniques, for example with SEO, you should also connect with professionals on that field. that way, you can share and learn from people with higher authority. Reading a lot can also do the trick.